pk44 takes the privacy and security of your personal data seriously. This Privacy Policy explains what information we collect from Pakistani players, how we use it, who we may share it with, and what rights you have regarding your personal data. It applies to all services offered through the pk44 platform, including casino games, sports betting, crash games, slots, and all associated account and payment features.
This Privacy Policy is issued by pk44 (the "Operator," "we," "us," "our") and applies to all individuals who register an account, access, or otherwise interact with the pk44 platform at pk44.games (the "Platform"). For the purposes of this policy, "Player," "you," and "your" refer to any individual whose personal data is processed by pk44 in connection with their use of the Platform.
pk44 operates under an international gaming licence that imposes data protection obligations on the Operator as a condition of holding that licence. These obligations inform our data handling practices throughout this policy. Compliance with applicable data protection law is not optional — it is a core operational requirement of pk44's licensing framework.
This policy should be read alongside pk44's Terms & Conditions and Responsible Gaming Policy, which are each published separately on the Platform and are incorporated herein by reference where relevant.
pk44 collects the following categories of personal data from Players and prospective Players. Not all categories will be collected from every individual — the data collected depends on the nature of your interaction with the Platform and the regulatory requirements applicable to your account.
| Category | Examples | Purpose |
|---|---|---|
| Identity Data | Full name, date of birth, CNIC number, passport number, nationality | Age verification, KYC compliance, account registration |
| Contact Data | Mobile number, email address, city of residence (e.g. Karachi, Lahore, Islamabad) | Account communication, support, regulatory notices |
| Financial Data | JazzCash / EasyPaisa account details, bank account numbers (HBL, UBL, Meezan), USDT wallet address | Payment processing, withdrawal verification, AML compliance |
| Gaming Activity Data | Game history, bet amounts, wins/losses, session durations, bonus usage | Platform operation, responsible gaming monitoring, dispute resolution |
| Technical Data | IP address, device type, browser type, operating system, session timestamps | Security, fraud prevention, platform optimisation |
| Verification Documents | Copies of CNIC, passport, utility bills, bank statements | KYC verification, AML compliance, source-of-funds checks |
| Communications Data | Support chat transcripts, email correspondence, complaint records | Support quality, compliance record-keeping, dispute resolution |
pk44 does not collect special category data (such as racial or ethnic origin, political opinions, health data, or biometric data) unless this is strictly required by a specific regulatory obligation and you have been separately informed of such collection.
The majority of personal data we hold about you is provided directly by you during the course of your interaction with the pk44 Platform. This includes data you provide when:
When you access the pk44 Platform, certain technical data is collected automatically by our systems. This includes your IP address, device identifiers, browser type and version, operating system, referring URLs, and session activity logs. This data is collected via server logs, cookies, and similar tracking technologies as described in Section 9 of this policy.
pk44 may receive personal data about you from third parties in the following circumstances: identity verification service providers who assist with KYC checks; payment processors who confirm the status of deposit or withdrawal transactions; and fraud prevention agencies who provide risk scoring or flagging information. Data received from third parties is handled in accordance with the terms of this policy.
pk44 uses your personal data for the following purposes:
pk44 processes your personal data only where a valid legal basis for doing so exists. The legal bases on which pk44 relies are as follows:
pk44 does not sell, rent, or trade your personal data to any third party for their own marketing purposes. We may share your personal data with third parties only in the following circumstances and only to the extent strictly necessary:
pk44 works with third-party service providers who process personal data on our behalf under data processing agreements. These include identity verification providers, payment processors (JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, SadaPay, USDT TRC20 infrastructure providers), game content suppliers, IT infrastructure providers, and customer support platform operators. All such providers are contractually bound to process your data only in accordance with our instructions and for no other purpose.
pk44 may be required to disclose personal data to regulatory authorities, law enforcement agencies, or other government bodies where required by applicable law, by court order, or as a condition of holding pk44's international gaming licence. Such disclosures will be made only to the extent legally required and, where permissible, you will be notified.
pk44 may share personal data with fraud prevention agencies and financial crime databases where there are reasonable grounds to suspect fraudulent activity or money laundering in connection with a Player's account. Such sharing forms part of pk44's obligations under its international gaming licence.
In the event that pk44 undergoes a merger, acquisition, restructuring, or sale of all or part of its business or assets, personal data held by pk44 may be transferred to the acquiring entity as part of that transaction. Affected Players will be notified of any such transfer and the privacy practices of the acquiring entity prior to the transfer taking effect where this is practicable.
Given that pk44 operates under an international gaming licence and engages service providers based in various countries, your personal data may be transferred to and processed in countries outside Pakistan. Where such transfers occur, pk44 ensures that appropriate safeguards are in place to protect your data. These safeguards include contractual clauses that bind the recipient to data protection standards consistent with this policy, and — where applicable — reliance on adequacy determinations or equivalent mechanisms recognised under applicable data protection frameworks.
If you wish to obtain further information regarding the specific safeguards applicable to international transfers of your personal data, you may contact pk44 at the address set out in Section 15 of this policy.
pk44 retains personal data for as long as necessary to fulfil the purposes for which it was collected, or for such longer period as may be required by applicable law or pk44's regulatory obligations. The following general retention periods apply:
| Data Category | Retention Period | Basis |
|---|---|---|
| Account & Identity Data | Duration of account plus 5 years after closure | Regulatory / AML obligation |
| Financial Transaction Records | 7 years from date of transaction | AML / licensing obligation |
| KYC Verification Documents | 5 years from account closure | Licensing obligation |
| Gaming Activity Logs | 5 years from account closure | Dispute resolution / licensing |
| Support Communications | 3 years from last interaction | Legitimate interest / legal claims |
| Marketing Consent Records | 3 years from withdrawal of consent | Legal obligation (consent compliance) |
| Technical / Log Data | 13 months from collection | Security / fraud prevention |
Where personal data is no longer required and no retention obligation applies, pk44 will securely delete or anonymise it in a manner that prevents recovery or reconstruction.
Cookies are small text files placed on your device when you access the pk44 Platform. They allow the Platform to recognise your device across sessions and to store certain information about your preferences and activity. pk44 uses both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device for a set period or until manually deleted).
You may manage or disable non-essential cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the pk44 Platform. Strictly necessary cookies cannot be disabled as they are required for the Platform to operate.
Subject to applicable law and certain conditions, you have the following rights with respect to the personal data pk44 holds about you. To exercise any of these rights, please contact pk44 support as described in Section 15.
pk44 respects your data rights. These rights are subject to certain exemptions under applicable law — particularly where processing is required to fulfil our licensing or AML obligations. We will respond to valid rights requests within 30 days of receipt.
Request a copy of the personal data pk44 holds about you, along with information about how it is processed.
Request correction of inaccurate or incomplete personal data held in your pk44 account.
Request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to retention obligations.
Request that pk44 restrict the processing of your personal data in certain circumstances, such as while a rectification request is being assessed.
Receive a copy of your personal data in a structured, machine-readable format where processing is based on consent or contractual necessity.
Object to processing of your personal data based on pk44's legitimate interests, including direct marketing communications.
The pk44 Platform is strictly restricted to individuals aged 21 and above. pk44 does not knowingly collect or process personal data relating to children or persons under 21 years of age. If pk44 becomes aware that personal data has been collected from a person under 21, that data will be deleted immediately and the associated account will be closed in accordance with pk44's Terms & Conditions. If you are a parent or guardian and believe that a person under 21 in your care has registered a pk44 account, please contact us immediately at [email protected] so that we can take appropriate action.
pk44 implements a range of technical and organisational security measures to protect your personal data against unauthorised access, loss, destruction, or alteration. These measures include:
While pk44 takes all reasonable steps to protect your personal data, no internet-based platform can guarantee absolute security. You are responsible for keeping your account credentials secure and for notifying pk44 promptly if you suspect any unauthorised use of your account.
The pk44 Platform may incorporate third-party game content, payment infrastructure, and other integrated services. Each third-party provider operates under its own privacy policy and data processing terms. pk44 enters into data processing agreements with all third-party service providers who handle personal data on its behalf, requiring those providers to maintain appropriate security standards and to process data only in accordance with pk44's instructions.
pk44 is not responsible for the privacy practices of any third-party service that operates independently of the pk44 Platform or that you access via links not under pk44's control. This policy applies solely to data processed by pk44 in connection with the pk44 Platform.
pk44 reserves the right to update or amend this Privacy Policy at any time. Where changes are material — for example, where we introduce a new purpose for processing your data or share data with a new category of third party — we will provide advance notice to Players via email or a prominent on-Platform notification. The effective date at the top of this policy will be updated to reflect the date of the most recent revision. Your continued use of the pk44 Platform following the effective date of any amendment constitutes your acceptance of the revised policy. If you do not agree with any change to this policy, you should cease using the Platform and contact pk44 support to request account closure.
If you have any questions, concerns, or requests regarding this Privacy Policy or the way in which pk44 processes your personal data, please contact our support team using the details below. We aim to respond to all privacy-related enquiries within 10 business days.
If you are not satisfied with pk44's response to your privacy complaint, you have the right to escalate your complaint to the data protection authority or regulatory body with jurisdiction over pk44's operations, details of which are available from pk44 support upon request.
Privacy protection at pk44 is not a formality — it is embedded into our licensing obligations, technical infrastructure, and operational procedures. Here is what that means in practice for Pakistani players.
Every connection to pk44 is protected by SSL/TLS encryption. Your login credentials, financial data, and personal information cannot be intercepted in transit — full stop.
pk44 does not sell, rent, or trade your personal data to advertisers, data brokers, or any other commercial third parties. Your data is used only to operate your pk44 account.
Access to your personal data within pk44's internal systems is restricted on a need-to-know basis. All staff with data access are bound by confidentiality agreements and trained on data protection.
Data protection compliance is a mandatory condition of pk44's international gaming licence. Our privacy practices are subject to ongoing regulatory oversight — not just internal policy.
pk44 only retains your data for as long as legally required. Once retention periods expire, data is securely deleted or anonymised — not kept indefinitely on servers.
pk44 only sends promotional communications where you have given your consent. You can withdraw that consent at any time, with no impact on your account or gaming access.
pk44 is an internationally licensed gaming platform built for Pakistani players who expect security, fairness, and transparency. Cricket betting, live casino, crash games, and slots — all in PKR, all under regulatory oversight. Players must be 21 or older.